We are very much aware of the way that a photograph is justified regardless of a thousand words. However, have we at any point given it a hesitation that what amount a video is important? This is the hidden guideline behind video promoting. It would entrance for you to realize that it is characterized as an advertising system that has the ability to draw in your group of onlookers and blend their feelings to make a move. You would be astonished to realize that online video has a wide scope of different advantages for your efficient video SEO, extra introduction, mark advancement and confide in working with partners and clients.
Why Video Marketing?
Video marketing is important for your business as it helps your audiences to connect with your brand. We have seen many companies whose main motto behind its marketing effort’s is to build trust. In this context, video marketing helps to bridge the gap between your customers and brand. On the other hand, if you are looking to boost information retention, you can always use video marketing. It is so because video marketing has the high visual impact on the minds of your customer.
Because social media is playing a major role for marketers in reaching their audience, social video is often a very powerful medium so as to engage the social audience. Whether you are creating an explainer video, how-to video, testimonial video or a self-video from your smartphone, you have several ways to leverage the power of videos in social media.
The Future of Video Marketing
From the current perspective of video marketing, we can say that the future of video looks bright and secure. Not only will video be the centre of content marketing, but it’s going to be one of the most preferred ways prime companies would reach their target audience and drive revenue. Here are my top 5 predictions for the future of video marketing:
- Every company will become a media company
Heard of Home Depot? Yeah, the big box hardware store. And Red Bull, the energy drinks company. Well, all of them have become active publishers and they’re creating mediums enriched with their own video content. Whether it’s Courier delivery, mobile apps or e-commerce, companies are finding their key USPs that represent the brand and marketing with curated videos on their websites.
- Every Press release will be accompanied by a video!
We all know it. B2B company news is often too boring on paper, but imagine what a plan fully scripted, interesting video press release can do to get your audience excited about what you want to communicate.
- Video SEO will rise
Video SEO is still an uninhabited area for most companies looking for SEO enhancements. However, while Google has already introduced video SEO tactics like video tagging, on-page markup, rich snippets and video sitemaps, I expect to see more tools added to the list and more companies seeking particularly for video SEO.
- Every educational institute will have video courses
The process has already started with some of the leading universities and educational institutes and it’s going to rise steeply over the next few years. With the power of video, students and learners can take the advantage of reputed long distance courses from the comfort of their own home.
- Every company will need a video strategist
It’s obvious that with the rise of video more and more companies will also face severe competition try to make their video content stand out. As such, there will be a new job role with a designation like “Director of video strategy” or something similar.
What Are Your Ideas On Why Video Marketing Is Important For Your Business?
What do you think about the future of video in business? What are you learning as you are moving through the modern marketing scenario? How do you plan to create, strategize and distribute your video this year? I look forward to your own predictions and thoughts in the comments section. Best wishes with your marketing efforts!