In case you have been taking after online videos for quite a while, you may have found various explainers that are promoted or made in a surprising way. That being said, not all explainers are made equal. It’s not just about the product. It’s not just about the message or its tone. It’s also about the production style.
So whether you’ve seen white-screen recordings loaded with texts or animations with friendly characters.
We are going to examine four expansive sorts of explainers.
- Live Action Explainer Videos
A non-animated promotional video explaining your business’s product or service. Examples of this include the Dollar Shave Club and PooPourri videos (see below). Live action explainer videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group. Having flesh and blood people in your explainer video can create an emotional connection for viewers, as we are naturally drawn to other human faces. However, live action means you’re stuck to the confines of the real world – no magical unicorns whose enchanted horns can back up your data.
- Animated Explainer Videos
The most popular type of explainer video, animation is often the preferred format for explaining services or intangible tech products like software. Some services involve few, if any, physical objects, making live action an unrealistic option. Animated explainer videos allow for more creativity, and are easier to edit or update when you want to make future adjustments.
Read More : Tips to Create Whiteboard Animation Videos
- Whiteboard Explainer Videos
A whiteboard video is an explainer video in which animation is hand drawn and erased on a whiteboard. This format of video has become popular due to its ease of operation and low cost, making it one of the cheapest types of explainer video to create.
- Kickstarter Explainer Videos
You’ll notice that nearly all Kickstarter projects involve an explainer video of some kind. Really, Kickstarter explainer videos aren’t so different from a regular product or service explainer video, although they do tend to be longer. Browsing Kickstarter can be a fun way to see many examples of explainer videos.
- Cartoon Style
Also called character animated video, it’s one of the most requested styles, because its custom-designed animated characters can bring emotion and personality to any brand. It catches attention quickly, is fun to watch and creates memorable tales at the same time.
Storytelling plays a major role in this kind of video: the main character (representing your brand persona) solves your audience’s problem with the help of your product or service. This is why cartoon style is a great business to consumer (B2C) choice every single time. However, don’t forget that behind all businesses there are real people that want to connect with their audience, so this style can be wisely used for business to business (B2B) companies that want a more friendly approach.