Making a video (or video arrangement) to help showcase your item or administration is an easy decision. It’s a simple, shareable approach to convey your organization’s center message.
Odds are however, you don’t have the in-house assets to make a clasp or much time to squander on learning video altering programming yourself. On the off chance that you don’t have a huge amount of involvement in video generation, it might appear like your lone choices are to pay a considerable measure of cash for another person to do it, or throw together a terrible video all alone.
Uplifting news: there’s a third alternative. Indeed, even with restricted assets, organizations dispatch with extraordinary video crusades constantly. Read this post and take away five hints to make an extraordinary video to showcase your business.
Focus on stories, not sales
Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it. If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored.
Explain What You’re Doing
Have you ever joked about being married to your work? Like a regular marriage, you’re incredibly familiar with your “spouse”. You know things about each other that no one else knows.
You know your product better than anyone else. That’s great, but you may make the mistake of assuming everyone else knows the ins and outs of your product, too. Don’t jump right to marketing Awesome Thing About My Product #5 just because you assume Things 1 through 4 are obvious.
Add Some Value
Believe it or not, not everyone will want to sit through your video, even if it is short. Why should they? There are millions of other videos on the Internet, and some of them even have cats in them.
Figure out what value your video is going to offer to your audience. Does it tell a great story? Does it explain how to solve a problem? Does it give them an insider reward, like a discount code or a clickable link to a free trial? Or is it just three minutes of you ranting into the camera about why non-eco-friendly wooden rocking horses are the worst thing ever invented?
Add some value to your video, and watch it get shared beyond just your inner circle of friends and fellow rocking horse enthusiasts. Believe it or not, most people are altruistic—if they see a clear benefit to be gained from watching your video, they’ll want to share that benefit with their friends and connections.
Read More : Tips for Telling a Story with Marketing Video
Optimise for Search – Tag it UpThere are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document Google explains how to create a video sitemap with ease.
Educate & Prove YourselfDid you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.