Each awesome showcasing video has a couple of key takeaways. Centering content around a reasonable topic or thought showing why a watcher or planned client ought to pick your business is focal in narrating — and particularly in catching individuals’ consideration in a soaked internet.
- Treat video like a creative canvas
Creating video for the sake of updating your YouTube channel or Instagram page is not a long-term strategy. In order to maximize results, treat video communication as a way to showcase your brand’s personality in a way that addresses and informs audience needs. Consider the format of the video. How can voiceover, titles, or animations introduce the video subject and establish the narration? Will you use a voice over or a combination of voiceover and animated titles? These are the elements that will color your video canvas, giving it structure, life, and voice.
- Put things into context
The setting, characters, and plot of your video communication all contain contextual clues that together show people what your message without using words or text to spell out every detail. Let’s say a scene of your video needs to depict a person struggling with a work problem at their computer. With the image of the person sitting at a desk talking to their manager over sales reports, it can be assumed this is part of their job. You wouldn’t need extra subtitles to state it.
- It’s all about the customer
In marketing, an important distinction between the sales funnel and the buyer’s journey is that the buyer’s journey represents the customer’s perspective. In visual content, not understanding the distinction can lead to telling a story that is too much about the business and not enough about the customer. Think first about your audience’s goals as a way to produce engaging video that will in turn fulfill marketing goals. This is also crucial for building relationships with the people that will come to expect to hear from you in the future.
- Show conflict (and provide a solution)
A story without conflict is not much of a story. Conflict moves a story along and gives life to the characters and their struggle to meet desires. When it comes to brand storytelling, this conflict (or problem as we know it in marketing) should be relevant to the audience in order for them to relate. In branded marketing video, this relatabilitycombined with visuals and motion is a recipe for inspiring customer action.