Video substance can be turned into your key partner in your showcasing system: it’s connecting with as well as engaging, fun and cool. Energized characters specifically are an incredible asset to cultivate the security with your intended interest group significantly more, while they enable you to meet your advertising objectives and advance your ROI. In the present blog entry we will investigate the significance of energized characters in video showcasing and figure out how toon movement recordings can enable you to emerge from rivalry.
Great in Popularity
The video marketing world offers you a bunch of possibilities to get to your audience with the right type of content, depending on the marketing goals you have set and the stage of the buyer’s journey your prospect is in. Just to give you some examples, you can resort to testimonial videos, how-to videos, podcasts, webinars, about us videos, and animated explainer videos, among many others.
Talking about animated explainer videos, they can be used to deliver your business idea in a fast, catchy and attractive way. Not by chance, cartoon animation videos are considered one of the most popular styles by marketers, among the different types of explainer videos. And this is because they have a great ability to give your brand a good dose of emotion and personality, in just a couple of seconds, and help you stand out from the competition. In cartoon animation, the storytelling technique is a must, as it’s your big resource to tell the story of the main character (which, ultimately, represents your buyer persona) who is trying to solve their problem with the help of your product. In this case, the characters are the true essence of your story!
Now you know that animated characters are the true essence behind your cartoon video. But why is it one of the most popular styles among explainer videos? Let me put it straight: animated cartoons give you the chance to “humanize” your brand, in such a way like no other type of video can do. And this is not by chance! There are some strong arguments behind that. Let me share with you some of them:
- Nostalgia: remember when you were a kid and you had all those great moments with cartoons. They are all lovable memories, right? Games, joy, freedom, entertainment,…So imagine the amazing results you could get if you delivered your marketing message by using such a resource! Trust me: you will make your audience feel very comfortable, entertained and delighted while you show them how your product can help them.
- Customization: by customizing the animated characters of your marketing video you can get even greater results. This means that by designing your characters based on your target audience’scharacteristics (gender, age, style, look, etc.) you will generate a stronger bond with them as they will feel represented by those characters on screen. In other words, they will feel that the video was specially created for them. And hey…this helps a lot to increase conversions and sales!
The Magic Behind Animated Characters
We can hear you asking yourself: “why are animated characters so effective? what’s the special thing about them? How can they make a big difference in terms of maximizing the engaging power of explainer videos?” Here we have compiled some arguments that will bring you the right answer.
Read More : Types of Explainer Videos
Animated characters have the ability to generate strong empathy from the viewer towards the story that is on screen: the viewer ends up having the same feeling the character is experiencing (whether it is happiness, sorrow, anxiety, fear, or any other, depending on the content of the video). Empathy can become your key ally to involve people in the story and create some kind of smooth curiosity (while you encourage them to wait for more). So, animated characters are a must to generate empathy with your target audience, and with this achieved, the viewer will be then be eager to know how the character solves their problem. This type of identification is one of the best things you could aspire to have, in order to meet your marketing goals!