Infographics are an extraordinary method to get your image and your message out to the majority. Be that as it may, have you at any point considered transforming that astounding infographic into a video as well? The thought behind infographics was to pack however much data as could reasonably be expected on a level one-dimensional page. This was awesome in some courses, in that individuals could take as much time as necessary and concentrate the data at their recreation, so they could get the greater part of the information in one place, without composing a lot of content.
In any case, infographics are constrained with regards to watcher engagement. Video catches the consideration of individuals for more, gets their consideration speedier, and may expand deals up to 65% more than different strategies, including infographics.
- Infographics can serve as a great outline for your video.
An infographic is a quick snapshot in words, graphs, and images to what you want to say in your message. When you turn this into a video, you already have a ready outline of what you are going to say. This saves time and money in planning, strategizing, and trying to figure out what to include in the video. And when you save time, you increase your ROI.
- Infographics include valuable statistics, charts, or graphs that would be better shown in a video. People take in an infographic in just a minute or two. But if you were to transfer that same information to an animated video, you could have animated graphs, statistics, and charts that come alive before the viewers eyes. This may also increase their interest in your information and cause them to watch longer.
- An animated video can add more color, animated actions, and dialogue that engage the viewer on a higher level.
Statistics also show that 65% of people who have viewed a video prior to going to a client’s sales page make a purchase shortly after viewing the video.
- Animated videos allow you to put your message in “story mode.” An infographic is difficult to put into story mode because it is all laid out in a mosaic type format, with pieces of information here and there. Video allows you to tell the story with characters, sounds, and dialogue and engage your viewers better than with infographics alone.
- An infographic can only capture a “screen shot,”.
But since they are designed to be seen in only a few seconds, it’s an awful lot of data to be shared in such a short time. Instead of using an infographic alone, you should convert this to an animated video so that you can focus on one aspect at a time. Then your message is less “cluttered” in the viewer’s mind and they understand your main point more easily. Animated video, therefor, increases the clarity of your message.
- Animation is fun.
People enjoy seeing animations on the screen and watching the characters interact. Infographics, though complex in their components, are a flat one-dimensional medium. Animation is three-dimensional and draws the viewer in much faster. And, if they enjoy watching it, they are likely to stay on your page longer.