Whether you’re looking to attract new customers, educate the old ones, or just explain how your products and services work, an explainer video is an excellent choice for your video digital marketing needs. These are quick, straight-to-the-point productions that are very effective in converting prospects to customers, and help to brand your company. If you’re thinking about adding an animated video to your arsenal of marketing tools, here are five good reasons to get started now.
- Bring your ideas to life
With an animated video, you can take advantage of this creative vehicle to visually display and explain to your clientele what you hope to divulge about your product.
- Pull on your clientele’s heartstrings or get them hyped
An animated video can tell a story, any story you want. It could be about how going into this business changed your life and that your dream is change the life of your client. Or maybe your product is something that gets your heart pumping and that is exactly what you want to do to your clientele.
- Animated videos have the power to increase the SEO of your website
Animated videos enhance your website’s search engine status mainly due to the fact that most major search engines favor pages that include video. Also, pages with video are more likely to receive backlinks.
- Animated videos are easy to understand
Promoting your product through an animated video simplifies your product in terms of clientele comprehension. You can really break down how your product works to its simplest form.
- Everyone enjoys animated videos
Compared to live human actors, animation does not promote any particular age, race or nationality. This is vital because the internet is becoming a global marketplace. Therefore you want to appeal to everyone no matter who they are.
- Any product can be marketed through an animated video
Whether you are trying to sell clothing or books any product can be effectively marketed through an animated video, no matter how serious or light-hearted your product may be.
- Brand development can be easily promoted through animated videos
Video animation gives you the opportunity to impeccably integrate logos, color schemes, and brand images into your video. Through animation, the settings and actors you create can vary without changing the foundation of these things. With this in mind, you are able to build and develop recurrent themes and brand icons through a series of animated videos.