You definitely speculate that the response to the emphasis on YouTube is some way or another identified with the video stage’s fame. Also, you’d be correct. Be that as it may, maybe you don’t know how madly prevalent the site really is. We should place that into point of view.
The video interpersonal organization has more than 1 billion dynamic clients. That stunning measure of clients has situated the stage as the second biggest web index on the planet. You read that right. The measure of quests on YouTube outperforms those of Bing and Yahoo’s to name two genuine web indexes.
Along these lines, being among the best positions in YouTube for pertinent catchphrases in your industry can be to a great degree valuable for your business. It can put your image directly before a huge number of eyes. Furthermore, you can just arrive with one thing – video SEO. Placing it in that way is the least complex route for you to comprehend why you need to figure out how to rank your recordings on YouTube.
1. Define your goals for each video
I get it, you just want your videos to be watched. We all do! But there are more specific goals for videos and that’s what you should be worrying about before uploading your video. For instance, before uploading the video you saw above, we established our goals in clear terms. We had 3 of them:
- Rank high for the keywords “explainer video” and “best explainer videos”
- Position Yum Yum Videos as an authority in the explainer video industry
- Use our video as free promotion for our services while educating our audience about the best choices for them.
What you should take from here is easy. You have to think about why you want to rank on YouTube with each specific video. What questions are you answering? Who are the people you want to engage with? Which services are you promoting? What’s the place of the video in your overall strategy?
2. Put your goals into a more general video strategy
Now that you know what you want to do with your videos, it’s time to put them into a bigger context. You have the keywords, you know which audience you want to engage, you know how will they serve you over time. The next logical step is to define the concrete actions you’ll take from there. You need a strategy, a general map.
It’s true that said strategy will be specific to your company and your industry but, overall, we’ve found the one we used for the video above can be adjusted to many industries. These are the 3 essential points we’ve followed:
- Develop high quality videos
- Adjust all the necessary SEO parameters
- Distribute appropriately and through the proper channels.
As you can see, those are concrete actions that can be seen as a roadmap, a set of instructions to follow to rank on YouTube. That’s how we saw them, at least, and it took us 3 months to take our example video to the number #1 spot since its upload date.
3. Don’t waste your time unless you have high quality videos
There are a billion active users on YouTube that watch 4 billion videos per day. You think they want to watch something ordinary, generic or boring? Of course not. So, unless you’re betting on high quality for your videos, don’t waste your time going through all the process of ranking on YouTube.
I said above that I’d put the quality issue aside but the truth is quality is closely related to how your videos rank. After all, you can adjust all the technical SEO parameters and still rank low. That’s because the quality has a direct impact on how many people are watching your videos. And the view count for all your videos is a big factor for YouTube rankings.
If people start watching your videos but then leave a couple of seconds after it has started, then everything you do next is futile. High quality can hook your audience and urge them to keep watching. How do you do that? There’s no secret recipe but here’s what worked when we developed our video:
- Aim for great animation or recording quality
- Be sure your characters are neatly developed and resemble your audience
- Work in a direct and thrilling story following the traditional narrative of storytelling
- Demand quality from everyone involved; animators, directors, actors or voice professionals
If you can combine all of those ingredients into your video, then chances are that people will stick with it. And if it’s good enough, people will share it with their friends, making your video more visible and boosting your video count. The result – YouTube will start seeing that video as valuable content and push it higher in its results.
4. Sink your teeth into the basic SEO parameters
I’m aware that many, oh so many people really don’t want to get into the whole technical aspects of SEO. However, if you truly want to rank your videos on YouTube, you’ll have to learn a few key things to adjust them. Don’t panic, the basics aren’t that hard, I promise!
Here are some important things you should be working on:
- Use your keywords: remember that research you did in the first step to define the keywords you want to rank with on YouTube? Time to put them to good use. Be sure to use your most important one in your video’s title but also include a couple of them in the video’s description and the tags. This will let YouTube know what your video is about and make it easier for people to find you. Still don’t know which keywords to choose? Use Google’s Keyword Planner to find the ones that suit you best!
- Don’t leave anything to chance – not even the thumbnail: the video thumbnail can feel like a minor detail but it can truly influence your YouTube rankings. A carefully picked image can lure people into watching your video or drive them away. There are some things that usually work well, like using images with people in them and keeping them simple. If you aren’t sure, test, test, test! Just be sure you pick one that draws people’s eyes!
- Include a Call to action: as incredible as it may sound, some people forget to include Call to Actions (CTA) in their videos. How can the audience know what you expect from them if you don’t tell them? You have to include buttons or annotations to direct traffic to a landing page, like your social profiles, check other videos or whatever you need. Remember – people watching videos are highly engaged, so you have to capitalize on that.
5. Be sure you share your video everywhere
Distribution is as important as everything that comes before it. A great video that gets posted just once on a YouTube channel is doomed to fail, regardless of how detailed you were when adjusting its SEO. You need to maximize its exposure and get more views so YouTube sees how valuable your content actually is!
I know what you’re thinking – share the videos over and over on your social profiles. That’s fine (as long as you don’t overdo it). But you need to go beyond that. YouTube values more positively the videos that are embedded on more websites and that have more shares. So, work on your networking and see if you can guest blog on some relevant sites for your industry. If the site has enough authority, then the video will be seen as more valuable.
You can also run a YouTube Ad Campaign to boost your initial traffic and make a good first impression with your target audience. Naturally, you don’t want to reach the number 1 spot by paying, so this only works to get your video noticed in the first stages. After that, it’s best to work on organic rankings by guest blogging or using internal link building on your site.
Distribution is extremely important. Don’t shy away from promoting what you’ve done. Get your video out there and share it with the world. You need the views to rank higher on YouTube anyway, so you’ll have to do that or risk oblivion.